Reading 'Enchantment' by Guy Kawasaki: Reflections and an Honest Critique
For some time, I had “Enchantment” by Guy Kawasaki on my list of pending readings. In fact, I have two copies of it, but I never found the right moment to read it. Finally, I decided to turn its pages, and here are my reflections.
General Impressions
The first impression I had is that, although it is a good book, I honestly expected more. I think this is because the content from Guy Kawasaki was already familiar to me. After reading so many books on business and attending countless entrepreneurship events, it’s normal that many of Kawasaki’s lessons have already been absorbed through other means.
Main Points
Despite my expectations, some points in “Enchantment” really stand out and deserve to be mentioned:
First Impression: Kawasaki emphasizes the importance of making a memorable first impression, as it is the foundation upon which any lasting relationship is built.
Focus on Shared Values: To enchant, one must identify and focus on the values and beliefs shared with their audience.
Being Authentic: Authenticity is key to earning trust and respect from others. Being genuine and transparent is always more effective than trying to be someone you are not.
Storytelling: Good stories are powerful tools for enchantment, as they create a direct emotional connection with the audience.
Facilitating Progress: Kawasaki talks about how to facilitate the advancement of your customers, followers, or employees, helping them to achieve their goals effectively.
Current Relevance
Published in 2011, “Enchantment” quickly became a best seller in the business book section. However, I believe it needs a 2.0 revision, similar to what Guy did with his other great book, “The Art of the Start” (although, honestly, I have doubts about whether I should read it). While the parts about business fundamentals have aged well, the more recent sections on technology feel somewhat outdated. Neither is Facebook at its peak, nor are social networks used the same way they were in 2011. And, of course, it lacks the fundamental role that AI plays in the current landscape.
Conclusion
Despite everything, I am glad to have been able to check this book off my list. Now, I await my next reading: “Abundance”. We’ll see how that goes.
Until the next reading!
