Sora: A New Dawn in the Film and Content Industry

Sora, the latest AI from OpenAI, promises to revolutionize the film and content industry. Capable of generating video clips up to one minute in photorealistic video, this text-to-video AI is having a tremendous impact on the audiovisual industry, especially in the field of advertising and commercials.

The Promise of Sora

Imagine a creative person who can do without a director to produce the next cologne advertisement. The implications are huge: greater agility, lower costs, and the possibility of experimenting without limits.

The Future of Netflix and Beyond

Or even, if we dare to go further, think about what Netflix could be like in a few years. You could take control and say, “I want a series about a middle-aged man who has to learn karate to teach it to his daughter. I want it to star me and my own daughter.” What if Netflix suggests adding Marlon Brando in his prime for an additional 5.95€? The databases of actors and actresses are already a reality.

The First AI-Generated Movie

I have claimed in the past that by 2024 we would see the first movie generated entirely by AI. It’s February and we already have Sora. It seems that my prediction is becoming a reality. We will see what the future holds.

Final Thoughts

It’s undeniable that Sora and similar technologies will bring significant changes in the way we consume and produce content. However, it also raises important questions about authorship, actors’ rights, and the ethical implications of AI in creativity. It’s an exciting future, but also one we must navigate carefully.